In business? A website is a must have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients.
Whew! That’s a lot of jobs for a single website to do. If you choose a versatile content management system such as WordPress though, you can easily incorporate those tasks and so much more.
Fast and Easy Website Setup
Continue reading “The Only Website Builder You’ll Probably Ever Need”
How well do you know your potential speaking clients?
Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are.
But do you really know what drives her?
We’re not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what her biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help her, but your sales copy will dramatically improve as well.
Continue reading “Pain Points: What You Must Know About Your Potential Speaking Clients”
If there’s one thing that holds promising speakers back from launching their business, it’s this: a lack of confidence in their speech. Sure, you think that new speech or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
- Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
Continue reading “3 Surefire Ways to Create and Sell In-Demand Speeches”
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:
- Your newest speaking program
- Your latest must-have tool discovery
- That epic blog post you just wrote
The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.
Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.
Continue reading “Email Subject Lines that Increase Your Open Rates”
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.
In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.
One effective way to entice readers to click through to your sales page is the same as when you are on stage- with stories.
Continue reading “The Art of the Speaker Soft Sell: How to Get the Click Without (Really) Asking for It”
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?
You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a speaker, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.
Continue reading “Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) As A Speaker”
I stumbled into becoming a funny speaker by complete accident. I have learned A LOT along the way. What I learned-I actually already knew. Let me explain:
I have a degree in theatre. What I learned and even taught when it came to theatre/acting performance, audience, communication, messaging, etc., has translated perfectly to the speaking world. All the rules seem to hold true for either mode of communication-acting or speaking.
It’s taken making a whole lot of mistakes and performing a loooot of really tough gigs to finally embrace who I am. I’m a performer with a message.
I’ve done free speaking gigs, drove hours for almost no-paying gigs, done back alley gigs, comedy gigs, county fair gigs, festival gigs. My cars broke down. Someone slipped something in my drink the last comedy club I performed at. I’ve traveled 12 hours one way to have the company never pay me. Been snowed in, iced in, dust-stormed in. (I choked on-stage during the dust storm-literally. I coughed and gagged on the dirt so much, I had to walk off after only 8 minutes.) I’ve bombed on stage. I’ve killed it-and a whole lot of in-between.
Now that you know some of my creds-here’s some huge mistakes from an actor’s perspective, I see other speakers make on stage. I’ve done several of these myself.
- Not Thinking from the Audience’s Perspective
Continue reading “5 Huge Mistakes Professional Speakers Make on Stage from an Actor’s Perspective”
Let me know when you figure it out, because this blog posts shows I haven’t.
Stacy Pederson is a funny motivational speaker…which is ironic when it comes to motivation. When Stacy’s not blogging, she can be found in Colorado overeating, sleeping and feeling guilty about all of it. You can learn more about her dysfunction at: StacyPederson.com.
Ok. So don’t be offended, but I don’t know who created these funny memes. I just know they made my day when I saw them. Now I’m hoping to make yours.
(If this happens to be one of your funny memes-sorry. Please put your creds in the comment section with proper link.)
I know, I know! “I shouldn’t post,” to all you rule followers who may be offended. But their freakin’ FUNNY! Imitation is the best form of flattery.
For Anyone Who’s Not Feeling Successful:
Continue reading “19 Plagiarized #FunnyMemes to Make Your Day”
With over a 90% failure rate in business, it’s hard for me to believe there’s not a slew of people out there feeling desperate…and scared that they’re about to “lose everything”.
First, if you are one of them, I want to say that I am truly sorry you are going through this. It’s no fun. It hurts. It’s scary. BUT, my goal by the end of this article is to give you a little glimmer of hope.
I’ve lost it all. Well, almost. I’ve never lost my kids and for that I’m eternally grateful. I’ve lost my 1st marriage, my home, my job, my health, my ability to walk, my friends, and for a time-I felt like I lost my sanity. Continue reading “What to Do if You’re About to Lose Everything”