Because I Have it all Together, and Other Lies I Want You to Believe About Me

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) As A Speaker

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a speaker, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.

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Should Professional Speakers Speak for You for Free

Maybe.

If you’re looking for someone to fill a slot for your event, that has interesting content and can be delivered in a presentable way- that’s not too flashy, there are LOOOOTS of speakers out there. You know this, as you may have been hit up by a few…gajillion of them.

If you’re looking to up the game a little for your event, here’s a few ways you know whether or not you should pay.

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How to Turn Your Dream of Becoming a Speaker into a Workable Plan

How to Turn Your Dream of Becoming a Speaker into a Workable Plan


As a coach, it can be difficult to watch the lack of progress of so many promising speakers. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.

You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.

Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck. I know because I have been there.

Start With the Long-Term

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Beyond SMART: Goal Setting for Professional Speakers

 

 

Beyond SMART: Goal Setting for a Professional Speaker

If there’s one thing we know about goals, they have to be SMART, right?

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are Specific, Measureable, Attainable, Realistic and Timely.

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve important things.

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there.

In fact, they might even do worse than simply “not get you there.” They may actively hold you back.

Consider what happens when you set an “attainable” goal of speaking 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients.

And you’ll likely speak about 10% more.

“Not bad!” you say. After all, that was your goal.

Rather than focusing on goals that are attainable and realistic, savvy speakers know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable.

They don’t strive to speak 10% more than last year. They want 50% or even 100% more speaking gigs. They stretch themselves. Growth happens outside the comfort zone.

When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits. This requires you reaching out to others, building a support system, thinking outside your usual box, learning new skills, and being resourceful.

Push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

You only live once. So live it well.

 

Stacy Pederson

When Stacy Pederson is not attempting to fly through the air in tights herself, she can be found in Colorado where she is a Humorist and Funny Motivational Speaker with a chronic Thai Food / Netflix binge habit. Check out more of Stacy’s story: http://stacypederson.info/about at StacyPederson.com

 

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