If there’s one thing that holds promising speakers back from launching their business, it’s this: a lack of confidence in their speech. Sure, you think that new speech or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
- Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
- What they’re struggling with
- Their preferred learning method (video, text, audio, etc.)
- What they feel the training is worth (what would they pay)
These three pieces will tell you everything you need to know to create a speech that’s practically guaranteed to sell.
2. Listen to Their Complaints
If you have a community (or are part of one) of ideal clients, pay attention to what they’re asking about the most. These are the things they need help with. For example, if you’re a speaker and your Facebook group is filled with questions about developing grit in their employees, then clearly there is a need for some training in that area.
3. Study Your Competition
Hopefully you have a list of competitors and you’re reading their blogs and emails, as well as educating yourself about the needs within your own industry. This is a great way to gain insight into what they’re doing—NOT to copy them, but to discover what’s hot right now.
Then create a solutions based speech based on your expertise, life experience, and own personal style. You need to be you-NOT your competition.
Creating a speech in a vacuum is a great way to waste a lot of time and money on speeches that won’t sell. Instead, pay attention to what your market is asking for. Find out what they’re willing to pay, and delve into your competition’s offers. The information you gain from these three activities alone will give you incredible insight into your market and what they want and need, and make it easy to create your own hot-selling speech.
To learn more about Stacy Pederson, check out her website at: StacyPederson.com