Because I Have it all Together, and Other Lies I Want You to Believe About Me

The Filtered Brand-When “Authenticity” isn’t Real

Does anyone else find it odd we now live in a society where people are praised for showing their true selves?

#nofilter #rawparenting #effyourbeautystandards #truth

 

Shouldn’t it be the other way around? Where being ourselves is normal and having the gall to pretend you’re something you’re not – shocking?

 

I’m not sure where the prison of perfection, or the fear of rejection started for me. I do know they are one and the same. One leads to the other and the other back to the start.

 

I’m in my 40’s now and people said when I reached my 40’s I would be happy. I would come to a place where I wouldn’t care what other people thought and would finally embrace my true self. But with today’s social climate, I find myself more self-conscious than any other time in my life.

 

If I’m not perfect in my parenting, marriage, business, body or life- I risk rejection. Rejection from social media comments, “pointer outers” (those that love to point out other people’s faults) or even risk my business since I’m my brand. Let me repeat that-I’m my brand. Herein lies the problem.

 

Because my business is me, I feel the need to use a “filter”. Filter my mouth, my opinions, my religious beliefs, my inadequacies, and of course my photos. Who wants to hire someone who sucks?

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Easy Questionnaire to Help You Find Your “Uniquity”

 

Are you A or B?

 

  1. Do you know who you are? Do you have a clear direction of where your life is headed? Do you wake up each morning knowing your life “plan” or “purpose”, which allows you to overcome difficult obstacles? Do you know what calms you down when you are stressed? Do you know what makes you happy?
  2. Do you feel clouded, confused, burnt out, or that you’re simply floating or surviving through life?

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The Only Website Builder You’ll Probably Ever Need

 

In business? A website is a must have asset. It’s where potential clients will find and get to know you. It’s the first place referrals will turn to learn more about you. It’s where you’ll sell your products and services, invite contact requests, brand yourself in your niche, and show off what you know. It might also be where you host your webinars, offer group coaching programs, publish a podcast, create a blog, and even set appointments with clients.

Whew! That’s a lot of jobs for a single website to do. If you choose a versatile content management system such as WordPress though, you can easily incorporate those tasks and so much more.

Fast and Easy Website Setup

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Pain Points: What You Must Know About Your Potential Speaking Clients

How well do you know your potential speaking clients?

Chances are you’ve developed at least a simple client avatar. You know her business, her age, her income and education levels. You know where she lives and how many kids she has and what her biggest dreams are.

But do you really know what drives her?

We’re not talking about just what she wants (we all want more money and free time) but more importantly, you need to know what her biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help her, but your sales copy will dramatically improve as well.

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3 Surefire Ways to Create and Sell In-Demand Speeches

Corporate Christian Humorist Funny Speaker Stacy Pederson

If there’s one thing that holds promising speakers back from launching their business, it’s this: a lack of confidence in their speech. Sure, you think that new speech or workshop is a great idea, but how do you know it will sell?

Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs.  How frustrating would that be?

You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.

  1. Just Ask

This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:

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Email Subject Lines that Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:

  • Your newest speaking program
  • Your latest must-have tool discovery
  • That epic blog post you just wrote

The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.

Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.

Be Ambiguous

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The Art of the Speaker Soft Sell: How to Get the Click Without (Really) Asking for It

speech coaching

 

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.

 

In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.

Stories Sell

One effective way to entice readers to click through to your sales page is the same as when you are on stage- with stories.

Continue reading “The Art of the Speaker Soft Sell: How to Get the Click Without (Really) Asking for It”

Seven Surprising Places You’re Using Copywriting (And You Probably Don’t Realize It) As A Speaker

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?

You’re not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as a speaker, most of the content you produce could be called copywriting at least in some sense. After all, if you’re creating content with the ultimate goal of selling something, that is by definition copywriting.

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How to Write Your Blog When You Don’t “Feel” Like It

 

 

 

 

 

 

 

 

 

 

Let me know when you figure it out, because this blog posts shows I haven’t.

The End

Stacy Pederson is a funny motivational speaker…which is ironic when it comes to motivation. When Stacy’s not blogging, she can be found in Colorado overeating, sleeping and feeling guilty about all of it. You can learn more about her dysfunction at: StacyPederson.com.