Are you A or B?
- Do you know who you are? Do you have a clear direction of where your life is headed? Do you wake up each morning knowing your life “plan” or “purpose”, which allows you to overcome difficult obstacles? Do you know what calms you down when you are stressed? Do you know what makes you happy?
- Do you feel clouded, confused, burnt out, or that you’re simply floating or surviving through life?
Continue reading “Easy Questionnaire to Help You Find Your “Uniquity””
If there’s one thing that holds promising speakers back from launching their business, it’s this: a lack of confidence in their speech. Sure, you think that new speech or workshop is a great idea, but how do you know it will sell?
Imagine spending weeks or even months of time—plus the cost of document design, video editing and all the other pieces that go along with it—only to discover it’s not what your audience wants or needs. How frustrating would that be?
You don’t have to leave it to chance, though. There are plenty of ways to test your idea before spending the time and energy on a full launch.
- Just Ask
This is the simplest way to get a feel for what your market needs and wants. Simply ask them. Create a survey with Survey Monkey (or even a Google form) and send it out to your mailing list. For best results, keep it short, but do ask:
Continue reading “3 Surefire Ways to Create and Sell In-Demand Speeches”
It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about:
- Your newest speaking program
- Your latest must-have tool discovery
- That epic blog post you just wrote
The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less.
Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use.
Continue reading “Email Subject Lines that Increase Your Open Rates”
We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think of copywriting, that’s often what comes to mind. While that style of sales page can be effective, it’s not the only way to make sales.
In fact, by taking a more subtle approach, you might even find that you generate more interest—and potentially more sales.
One effective way to entice readers to click through to your sales page is the same as when you are on stage- with stories.
Continue reading “The Art of the Speaker Soft Sell: How to Get the Click Without (Really) Asking for It”
I stumbled into becoming a funny speaker by complete accident. I have learned A LOT along the way. What I learned-I actually already knew. Let me explain:
I have a degree in theatre. What I learned and even taught when it came to theatre/acting performance, audience, communication, messaging, etc., has translated perfectly to the speaking world. All the rules seem to hold true for either mode of communication-acting or speaking.
It’s taken making a whole lot of mistakes and performing a loooot of really tough gigs to finally embrace who I am. I’m a performer with a message.
I’ve done free speaking gigs, drove hours for almost no-paying gigs, done back alley gigs, comedy gigs, county fair gigs, festival gigs. My cars broke down. Someone slipped something in my drink the last comedy club I performed at. I’ve traveled 12 hours one way to have the company never pay me. Been snowed in, iced in, dust-stormed in. (I choked on-stage during the dust storm-literally. I coughed and gagged on the dirt so much, I had to walk off after only 8 minutes.) I’ve bombed on stage. I’ve killed it-and a whole lot of in-between.
Now that you know some of my creds-here’s some huge mistakes from an actor’s perspective, I see other speakers make on stage. I’ve done several of these myself.
- Not Thinking from the Audience’s Perspective
Continue reading “5 Huge Mistakes Professional Speakers Make on Stage from an Actor’s Perspective”
Let me know when you figure it out, because this blog posts shows I haven’t.
Stacy Pederson is a funny motivational speaker…which is ironic when it comes to motivation. When Stacy’s not blogging, she can be found in Colorado overeating, sleeping and feeling guilty about all of it. You can learn more about her dysfunction at: StacyPederson.com.
Many people dream of working for themselves, being their own boss, and having the freedom to do what they love.
What they don’t realize, though, is that there is a huge difference between building a speaking business and being self-employed.
Business owners scale their income. Self-employed people trade dollars for hours
Business owners leverage the skills and talents of others. Self-employed people rely only on their own skills.
Discouraged yet? Don’t be. Every business owner started out self-employed. Just don’t stay there.
These tips will help you build a sustainable business instead of just another job.
Don’t Try to Do It All Yourself
Building a sustainable business requires that you leverage the talents and time of others. While it might seem cost-effective to simply do everything yourself—especially in the start-up phase when you likely have more time than money—it’s a path to burnout and stress.
Continue reading “Build a Speaking Business, Not Another Job”
If you’re looking for someone to fill a slot for your event, that has interesting content and can be delivered in a presentable way- that’s not too flashy, there are LOOOOTS of speakers out there. You know this, as you may have been hit up by a few…gajillion of them.
If you’re looking to up the game a little for your event, here’s a few ways you know whether or not you should pay.
Continue reading “Should Professional Speakers Speak for You for Free”
With over a 90% failure rate in business, it’s hard for me to believe there’s not a slew of people out there feeling desperate…and scared that they’re about to “lose everything”.
First, if you are one of them, I want to say that I am truly sorry you are going through this. It’s no fun. It hurts. It’s scary. BUT, my goal by the end of this article is to give you a little glimmer of hope.
I’ve lost it all. Well, almost. I’ve never lost my kids and for that I’m eternally grateful. I’ve lost my 1st marriage, my home, my job, my health, my ability to walk, my friends, and for a time-I felt like I lost my sanity. Continue reading “What to Do if You’re About to Lose Everything”
How to Turn Your Dream of Becoming a Speaker into a Workable Plan
As a coach, it can be difficult to watch the lack of progress of so many promising speakers. They’ve dreamed for so long about creating a solid, sustainable business, and yet, all they do is dream.
You know the people I’m talking about. They attend conferences, sign up for free webinars, buy paid training, and sometimes even work with a coach or two. And yet week after week, month after month, year after year, they fail to make any progress toward their dreams.
Are they just lazy? No. It’s something worse. They don’t know how to move from a dream to a plan and they’re stuck. I know because I have been there.
Start With the Long-Term
Continue reading “How to Turn Your Dream of Becoming a Speaker into a Workable Plan”